Image may be NSFW.
Clik here to view.
Clik here to view.
Quality Score vs. Quality
How an Inaptly Named Bulk-Discount Program Can Lead to Confusion and Bad Business Decisions Names and labels aren’t everything, but as those of us who work in marketing know (by virtue of the fact that...
View Article
Image may be NSFW.
Clik here to view.
Clik here to view.
Quality Score: Better with Age?
In my last posting on the subject of Quality Score, I made the argument that, if we boiled QS down to what it really is, we’d have to call it a “bulk discount program.” Because click-through rate...
View Article
More Pages to Explore .....
